- Keep 100: keep $100 million, put the rest to work.
Is Discord down, or is it you? Watchrr knows. (opens in a new tab)- KentonGPT: real answers from a real person, not real AI.
Build a website like it's 1996. No AI, no account. (opens in a new tab)
Need a website? Socialocca designs and manages them for you. (opens in a new tab)
Was that photo made with AI? Pudding checks it free. (opens in a new tab)- What could a fortune do? Drag the slider and see.
A whole brand palette in seconds. No sign-up. (opens in a new tab)
Split-flap boards on your TV. No hardware required. (opens in a new tab)
Find the icon. Copy the SVG. Keep moving. (opens in a new tab)- The Blueprint: what a fortune could fix, cause by cause.
Turn messy prompts into masterpieces. No sign-up. (opens in a new tab)- Building something? The Socialocca studio is open. (opens in a new tab)
Ryan K. Hertel: product builder and civic technologist behind heyitskenton, Socialocca and Keep 100
Ryan K. Hertel · heyitskenton
I build tech for a better world.
I build apps people use. I design brands. I help founders ship. I wrote Keep 100.
I ship my own apps and products, and I partner with founders on brand identity, on-location content, custom software and the business systems that make it all pay. And I wrote Keep 100, an open proposal for what the world's biggest fortunes could build.
Kenton has shipped dozens of products for himself, other creatives, and businesses for over a decade.
01 / What I do
Work With Ryan
I work with founders and teams who are building or already moving, and I have 15+ years of experience "jumping on board" with projects. Creating became a lifestyle.
Brand & Identity Design
Full brand systems: logo, colors, voice, social media, visuals, and the materials that carry them long-term.
On-Location Content Creation
I fly to you. Shoots, campaigns, and content engines built where your business actually happens.
Web Apps & Custom Software
Full-stack product builds from concept to launch. I'm constantly re-learning the best tools for this.
Business Systems & Monetization
Back-end operations, automation, and the machinery that turns content and audiences into revenue.
Consulting
Strategic & marketing guidance for founders and teams building digital products and brands.
Have something in motion?
Tell me what you're building →
02 / The studio
I run a product studio called Socialocca.
Founded in 2017 as a marketing shop, relaunched in 2026 as an independent product studio. Socialocca builds software, intelligent systems, and digital infrastructure, both for our own catalog and for the businesses and creators who hire us.
Software & Platforms
Full product builds: web apps, dashboards, and the infrastructure underneath them.
Intelligent Systems
Automations and agent workflows that take the repetitive work off your team's plate.
Digital Infrastructure
The connective tissue: integrations, pipelines, and internal tools that hold it together.
Working on something that needs more than one pair of hands? The studio takes on a small number of client builds each year.
Visit Socialocca03 / Proof of work
I don't just advise. I create with you.
Glyph
LiveBrowser-based digital split-flap display boards for signage, smart home, and live overlays.
glyphboards.com · Socialocca
Watchrr
LiveReal-time monitor for major Internet services, platforms, and game servers.
watchrr.app · Socialocca
Relay
LiveMulti-stream live viewing platform. Watch multiple live streams at once.
watchrelay.tv · Heyitskenton
Prompt Master 3000
LiveFree online digital prompt optimization tool that turns vague requests into context-rich prompts.
pm3k.app · Socialocca
Inkaloo
LiveRetro website builder with no AI in it. Pick an era, not a template, and publish in ten minutes.
inkaloo.com · Socialocca
Pudding
BetaContent provenance platform. Creators anchor their posts on blockchain to prove what they made and when.
pudding.social · Heyitskenton
Nvoka
BetaPrompt operations platform and professional writing tool for teams and power users.
nvoka.com · Socialocca
Arara
UpcomingLocal-first AI toolkit. Run models, agents, and automations privately on your own machine.
getarara.com · Socialocca
Not real AI
KentonGPT
Real answers from a real person, for creators, small businesses and anyone building online: AI, your brand, marketing and what to build next. I take my time with every question and come back with an answer that moves you forward.
- Inference speed
- Checks in every day. Never on a deadline.
- Hallucination rate
- Zero. He researches what he does not know.
- Architecture
- Just one guy. No data centers.
As featured in
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04 / Reach
On-site. Worldwide.
The products I've built have reached customers and subscribers across six continents. When the work needs me in the room, I'm down to make the trip downtown or across the country. Founders' offices, shoot locations, launch weeks: I'm ready to show up where and when the action actually happens.
Customers in 76 cities across six continents: New York, Philadelphia, Boston, Washington DC, Chicago, Detroit, Minneapolis, Charlotte, Nashville, Atlanta, Miami, Orlando, Tampa, Dallas, Austin, Houston, Denver, Phoenix, Las Vegas, Seattle, Portland, San Francisco, San Jose, Los Angeles, San Diego, Toronto, Montreal, Vancouver, Mexico City, Monterrey, Bogotá, Medellín, Quito, Lima, Santiago, Buenos Aires, Montevideo, São Paulo, Rio de Janeiro, London, Dublin, Paris, Amsterdam, Brussels, Berlin, Hamburg, Munich, Copenhagen, Stockholm, Oslo, Helsinki, Madrid, Barcelona, Lisbon, Rome, Milan, Zurich, Vienna, Prague, Warsaw, Dubai, Mumbai, Singapore, Bangkok, Hong Kong, Seoul, Tokyo, Cape Town, Johannesburg, Lagos, Nairobi, Sydney, Melbourne, Brisbane, Perth, Auckland.
Hover a pin · 76 cities & counting
05 / Journey
Product Timeline
Socialocca
Launched as a marketing agency to help small businesses grow.
05 / Journey
Product Timeline
Socialocca
LiveMay 31, 2017 · Socialocca
Launched as a marketing agency to help small businesses grow.
Inkaloo
Q2 2018 · Socialocca
Easy website builder platform.
Blu
Q3 2018 · Socialocca
Social media management tool.
Socialocca Web Store
LiveQ1 2020 · Socialocca
Reseller portal for domains, business hosting, email security, and dedicated WordPress.
Metaverse Avatar Creator
Discontinued February 2026Q2 2020 · Socialocca
Digital avatar creation tool for virtual identities.
Scam Support
LiveQ3 2021 · Heyitskenton
Public-facing scam reporting and recovery awareness platform.
Building Quietly (2021-2024)
Three years spent deliberately out of view: deepening development and design skills, and working on ventures already in motion rather than launching new ones. Less a pause than a decision about where the work should go. He came back with a wider toolkit and a much clearer point of view.
Shapeshifter
LiveQ3 2025 · Socialocca
Dynamic brand color palette generator with real-time component previews.
Tempo
LiveQ4 2025 · Socialocca
Smart content posting schedule and momentum planner for creators.
Fontora
LiveQ4 2025 · Socialocca
Brand font discovery, comparison, and pairing tool.
Vectora
LiveQ4 2025 · Socialocca
Free creative library with 20,000+ high-quality vector icons.
Howler
LiveQ1 2026 · Socialocca
Multi-purpose digital social media copy composer for X, LinkedIn, and Instagram.
Ping
LiveQ1 2026 · Socialocca
Real-time notification visualizer for automated agents and workflows.
heyitskenton
Live3/15/2026 · Heyitskenton
Ryan's personal developer and product-builder brand.
Blu
BetaQ2 2026 · Socialocca
Daily trending content inspiration, viral post breakdowns, and templates for creators.
Daybook
LiveQ2 2026 · Heyitskenton
An online diary kept by a subtle digital assistant named Stevens.
Am I Comped?
BetaQ2 2026 · Heyitskenton
Free casino comp calculator. Find out what the casino owes you. Track your play and claim what's yours.
Socialocca
LiveMay 31, 2026 · Socialocca
Relaunched as a product studio building original software and Internet products.
Watchrr
LiveQ3 2026 · Socialocca
Real-time monitor for major Internet services, platforms, and game servers.
Relay
LiveQ3 2026 · Heyitskenton
Multi-stream live viewing platform. Watch multiple live streams at once.
Hantavirus.Earth
LiveQ3 2026 · Heyitskenton
Live global health crisis tracker aggregating WHO, ProMED, and news feeds.
Leonida News
LiveQ3 2026 · Heyitskenton
Automated news aggregator for GTA VI: official sources, Reddit, and YouTube.
Prompt Master 3000
LiveQ3 2026 · Socialocca
Free online digital prompt optimization tool that turns vague requests into context-rich prompts.
Venue Passport
BetaQ3 2026 · Heyitskenton
Live music passport. GPS-verified check-ins at venues turn into collectible stamps that stay yours.
Inkaloo
LiveQ3 2026 · Socialocca
Retro website builder with no AI in it. Pick an era, not a template, and publish in ten minutes.
Navvy
LiveQ3 2026 · Heyitskenton
Major-metropolis transit tracker with bird's-eye live tracking of trains and buses.
GetPhonked
LiveQ4 2026 · Heyitskenton
The ultimate online destination for discovering Phonk music.
Pudding
BetaQ4 2026 · Heyitskenton
Content provenance platform. Creators anchor their posts on blockchain to prove what they made and when.
Glyph
LiveQ4 2026 · Socialocca
Browser-based digital split-flap display boards for signage, smart home, and live overlays.
Quetzal
LiveQ4 2026 · Socialocca
Emoji search-and-copy utility reimagined as a professional visual-language resource.
Nvoka
BetaQ4 2026 · Socialocca
Prompt operations platform and professional writing tool for teams and power users.
Tamandua
LiveNovember 4, 2026 · Socialocca
Free website checkup. Paste your address and get a score out of 100, with the fixes that bring in more visitors.
TurboPaste
UpcomingQ1 2027 · Socialocca
Socialocca's first original simple-software product.
Liana
UpcomingQ2 2027 · Socialocca
Smart digital assistant that manages your tasks and calendar in the background.
Arara
UpcomingQ3 2027 · Socialocca
Local-first AI toolkit. Run models, agents, and automations privately on your own machine.
Emberleaf
UpcomingQ3 2027 · Socialocca
Automated creative brand workspace.
Bonus / App Launcher
App Launcher
Tap any app to explore. Built by Kenton under heyitskenton.
07 / About
The creative behind the brand
Ryan K. Hertel is the hyper-creative behind heyitskenton, an identity built over years of work across entertainment, content creation, digital media, and branding.
What started on stages and behind cameras turned into something bigger: designing brands, producing content, and building the websites, systems, and software that turn creative work into real businesses. These days that means working directly with founders and teams who trust him with the whole picture: the brand, the content, and the digital systems behind it.
In between engagements, Ryan ships his own products through Socialocca, a product studio behind software tools, digital platforms, and premium web experiences used across six continents.
06 / Follow along
I post the whole process.
Tech takes, build clips, and product walkthroughs. Same handle just about everywhere.
Instagram
@heyitskenton
Tech takes, build clips, and behind-the-scenes from every project in motion.
YouTube
@heyitskenton
Long-form builds, product walkthroughs, and the full story behind each launch.
Facebook
Ryan Hertel
Video drops and updates for everyone who'd rather keep up over here.